LeadRing calls and texts your past customers — the ones who already know and trust you — and books them for tune-ups, maintenance plans, and the estimates they never said yes to. You only pay when an appointment lands on your calendar.
Every contractor obsesses over new leads — Google ads, LSAs, Angi — and pays $50–$300 apiece for the privilege. Meanwhile, hundreds of past customers are sitting in your CRM, your invoice history, or a shoebox of paper tickets. They already bought from you. They already trust you. Most of them haven't heard from you since the day you cashed their check.
Every past customer you never call back eventually becomes someone else's "new lead."
Database Reactivation is simple: you hand us your customer list, we clean it, and Sarah — the same AI voice behind LeadRing's receptionist — calls and texts your past customers with a reason to come back. A seasonal tune-up. A maintenance-plan offer. A nudge on the estimate they sat on. When someone says yes, the appointment goes straight onto your calendar and you get notified. No cold calls to strangers. No bought lists. No spam — just your own customers, hearing from your company, at the right time of year.
We de-dupe, scrub disconnected numbers, honor prior opt-outs, and rank the list by likely value — overdue maintenance first, open estimates second, everyone else third.
Sarah introduces herself as calling from your company, references the actual past job ("we replaced your furnace in 2022"), and books in your voice. Every script is approved by you before a single dial.
The goal isn't conversations — it's calendar entries. Appointments sync to your calendar or CRM (Zoho, Housecall Pro, ServiceTitan, GoHighLevel, HubSpot) with full notes.
You see every call outcome, every text thread, every opt-out. Full transparency — it's your customer list, and you keep the enriched version when the campaign ends.
Export customers from your CRM, invoicing tool, or even a spreadsheet. Any format works. 200 contacts is enough to start; 1,000+ is ideal.
We clean the list, register your outbound numbers properly (A2P 10DLC — the compliance step most DIY texting skips), write the call script and text sequence around your offer, and send it for approval.
Calls during polite hours, texts with easy yes/no replies, automatic follow-up for no-answers, instant opt-out handling. Interested customers get booked on the spot; questions she can't answer get flagged to you.
A notification per booking and a simple dashboard: contacts reached, conversations had, appointments booked, opt-outs. You pay per appointment that books — nothing for dials that go nowhere.
We won't promise you a gold rush. Reactivation is a numbers game, and here's roughly how the numbers run in this industry — so you can judge for yourself whether it's worth it.
At an average HVAC service ticket of $400–$1,200, even the low end of that range typically returns several times the campaign cost. Published industry campaigns have booked appointments at roughly $20–$40 each — versus $60–$200 per appointment from human appointment-setters and $50–$300 per raw lead from paid ads. Your exact numbers depend on your list size, how old it is, and the offer we run.
Most marketing asks you to pay first and hope. We flipped it. Setup is free, the campaign is free to run, and you're billed only when a past customer books on your calendar. If Sarah books nothing, you owe nothing.
No-shows and cancellations within 24 hours of booking aren't billed. You approve the definition of a "booked appointment" in writing before the campaign starts — no surprises.
Pre-summer AC checks, pre-winter furnace inspections. The evergreen reactivation play.
Turn one-time customers into recurring revenue with a club-membership pitch.
The quotes that never closed. A friendly nudge revives a surprising share of them.
Customers with 10–15 year old systems get a replacement-consult offer before it dies in July.
Low-ticket, high-yes offers that get customers back in the habit of calling you.
Customers you haven't seen in 2+ years get a "we miss you" offer before they're gone for good.
Outbound calling and texting is regulated (TCPA, A2P 10DLC), and doing it sloppily gets your number flagged as spam — or worse. We only contact your existing customers (an established business relationship), register every outbound number properly, identify the call as coming from your company, honor every opt-out instantly and permanently, and call only during permitted hours in the customer's time zone. If a customer asks whether they're talking to an AI, Sarah tells the truth.
Database Reactivation and the LeadRing AI receptionist are two halves of the same machine: one generates calls, the other makes sure none are missed. Contractors who run both never lose the lead on either end of the phone. Already a LeadRing receptionist client? Your first reactivation campaign setup is prioritized. Not yet? Start with whichever hurts more — missed calls, or a dead customer list.
See the AI receptionist →Still have questions? Email us →
200 contacts is a workable minimum; 1,000+ gives the best economics. Older lists still work — a customer from four years ago is exactly who needs a tune-up.
Yes. Send whatever you have. Cleaning, de-duping, and formatting it is part of setup, at no charge.
One polite call plus a short text sequence, from your company, with an instant opt-out. That's a service reminder, not spam — and customers who don't want contact are removed permanently after one tap.
A customer who agrees to a specific date/time slot that lands on your calendar or in your CRM. We define it in writing with you before launch, and no-shows cancelled within 24 hours aren't billed.
No. We work alongside whatever you run — Zoho, Housecall Pro, ServiceTitan, GoHighLevel, HubSpot, Google Calendar, or plain email notifications.
Sarah identifies the call as coming from your company. If a customer directly asks whether she's an AI, she answers honestly.
You do. It's your customer list going in, and you keep the cleaned, enriched version — including updated numbers and opt-out flags — when the campaign ends.
Setup takes 3–5 business days after you send the list. Campaigns typically run 2–3 weeks, and bookings usually start within the first few days of dialing.
Send us your customer list (or even a rough export) and we'll come back within 48 hours with a free list audit: how many reachable contacts you have, which segments are worth calling first, and an honest estimate of what a campaign could book. No commitment, no upfront cost — you'll know exactly what you're sitting on before you decide.
Your list is handled confidentially, never sold or shared, and deleted on request.