For HVAC & home-service contractors

Your best customers would give you 5 stars. Nobody's asking them.

LeadRing automatically asks every customer for a review right after the job — the moment they're happiest — and drafts a professional reply to every review you get, good or bad. Plus we keep your Google Business Profile optimized so the people searching "[your trade] near me" actually find you.

$0 setup Flat monthly price 100% Google-policy compliant Cancel anytime Free 14-day pilot
Right after the job · 4:12 PM
Your CompanyHi Sarah M., thanks for choosing Northside Heating & Air today! Would you mind sharing how we did? It takes 30 seconds: review link
★ New Google review · just now
SM
Sarah M.
★★★★★

Same-day service and the tech explained everything. Highly recommend.

Owner response · drafted, ready to approve

Thanks so much, Sarah! It was a pleasure getting your system back up the same day. We're always here if you need us. — The Northside team

Why your competitor with worse work gets more calls

Homeowners don't hire the best contractor. They hire the best-reviewed one.

Before a homeowner calls anyone, they Google. What they see is a map with three names, star ratings, and review counts — and that's usually where the decision gets made. The shop with 340 reviews and fresh replies beats the shop with 41 reviews from three years ago, even if the second shop does better work. Reviews aren't a vanity metric; they're a top-three driver of new business in home services, and they're the one you have the most control over.

~9 in 10
consumers read reviews before choosing a local business
Reviews are typically the first — and often the deciding — research step for local services.Widely reported local-consumer survey data.
Recency counts
most consumers discount reviews older than a few months
A wall of old reviews reads as "are they still any good?" A steady drip of fresh ones reads as "busy and trusted."
Replies matter twice
review responses influence both customers and Google
Most consumers say a business's replies affect their choice — and an active, complete profile is a known factor in local visibility.

Every finished job where nobody asked for a review is a 5-star rating your competitor gets to not compete against.

The service

Reputation on autopilot — the way Google allows.

Automated review requests

Every customer asked, at the right moment.

The moment a job is marked done (synced from Zoho, Housecall Pro, ServiceTitan, GHL — or a simple daily list), the customer gets a friendly text and/or email asking for an honest review, with a one-tap link to your Google profile. A polite reminder follows a few days later if they haven't. Every customer gets asked — no cherry-picking, no gating. That's not just ethics, it's Google's rules, and following them is why your reviews stick.

AI-drafted responses

Every review answered — even the hard ones.

Every review — 5-star or 1-star — gets a thoughtful, personalized draft reply in your voice within hours. You approve with one tap (or set happy reviews to auto-post and keep approval just for the tough ones). Negative reviews get a calm, professional, de-escalating draft that takes the conversation offline — never defensive, never a fight in public.

Google Profile + local visibility

The profile most contractors abandon, maintained.

We build out and maintain the profile most contractors set up once and forget: correct categories and services, service-area settings, photos, weekly posts, Q&A monitoring, and consistent business info across major directories. Then a monthly report shows the numbers owners care about: profile views, calls from Google, direction requests, and review growth.

One dashboard. Review requests going out, reviews coming in, replies going up, and your Google numbers month over month.

How it works

Set up once. Reviews forever.

Step 01 · Free scan

Free reputation scan

Send us your business name and we return a 1-page scorecard within 48 hours: your review count, rating, response rate, and profile completeness vs. your three closest competitors — plus what we'd fix first. Before you pay anything.

Step 02 · Days 1–3

Connect & configure

We link your Google Business Profile, connect your CRM or job-completion trigger, and set your voice: how requests are worded, how replies sound, what auto-posts vs. what waits for your approval. You sign off on every template.

Step 03 · Ongoing

The machine runs

Job done → customer asked → review lands → reply drafted → you tap approve. Meanwhile we keep the profile fresh: photos, posts, Q&A, categories.

Step 04 · Monthly

Watch the numbers move

New reviews, rating trend, response rate, profile views, calls and direction requests from Google — and how you now stack against those same three competitors.

Done right

The fastest way to lose 200 reviews is to get them the wrong way.

There's a cottage industry of "reputation" services that buy reviews, post fake ones, or use "review gating" — quietly asking only the happy customers. Google actively detects and purges this, and the FTC now fines fake-review practices per violation. When a purge hits, businesses lose years of legitimate reviews along with the fake ones. LeadRing does none of it — and that's precisely why it works long-term.

What we always do

  • Ask every customer, right after the job
  • Ask for honest feedback — the word "honest" is in the template
  • Reply to every review, positive and negative
  • Keep your profile accurate and active

What we never do

  • Buy, trade, or post fake reviews
  • Gate or filter who gets asked
  • Offer incentives for positive reviews
  • Promise "#1 ranking" — anyone who does is lying to you

Compliant with the FTC Consumer Review Rule and Google review policies. Your reviews are real, which is why they last.

The math

What a review engine honestly does for a shop

Here's the mechanism, without hype: most happy customers will leave a review if asked at the right moment with a one-tap link — but almost none do it unprompted. Shops that ask every customer typically convert a meaningful share of completed jobs into reviews (commonly cited industry ranges run roughly 10–30% of asked customers, depending on trade and timing). More visibility → more calls → and every call lands in a LeadRing front office that never misses one.

Completed jobs per month (example shop)~60
Asked for a review with a one-tap linkEvery one
Convert to a review at ~10–30%~6–18
Fresh reviews added per month6–18
Ranges above are industry benchmarks, not a guarantee and not (yet) our own client results — review volume depends on your job volume and customer mix. We never promise rankings; we promise the asking, the replying, and the profile work get done, every week, properly. Your free reputation scan shows your specific starting point.
Pricing

Flat monthly. No setup. Cancel anytime.

Start with a free 14-day pilot that includes your reputation scan, full setup, and your first review-request campaign.

Review Engine
$147/month
$0 setup
Every job asked. Every review answered.
  • Automated post-job review requests (SMS + email, with reminder)
  • CRM / job-completion sync (Zoho, Housecall Pro, ServiceTitan, GHL) or simple daily list
  • AI-drafted replies to every review, your approval flow
  • Negative-review de-escalation drafts + instant alert to your phone
  • Monthly review report
Start free pilot

Building the full LeadRing front office? Reviews pair with the AI Receptionist and Missed-Call Text-Back — reviews bring the calls, Sarah answers them, text-back catches the rest. Bundles from $299/month. Talk to us →

Month-to-month. Free 14-day pilot includes the reputation scan, full setup, and your first review-request campaign.

Who this is for

Built for shops that do good work — with the review count of a shop that doesn't.

The invisible veteran

15 years in business, 38 reviews. Your work built a reputation your Google profile never heard about.

The busy grower

Plenty of jobs, zero time to ask for reviews or write replies. The habit never sticks; the automation does.

The one-bad-review shop

A single angry review sits unanswered at the top. We reply professionally within hours and bury it under a steady stream of fresh 5-stars — the honest way.

FAQ

Things you might be wondering.

Still have questions? Email us →

No — and be suspicious of anyone who offers that. "Review gating" violates Google's policy and can get reviews purged. We ask everyone; if someone had a bad experience, you WANT to hear it privately fast — our request makes it easy for them to reach you directly too, and the review reply handles the public side professionally.

You get an instant alert, plus a calm, professional draft reply within hours that acknowledges the issue and moves the conversation offline. No arguing in public, ever. Handled well, a bad review with a classy owner response often builds more trust than a perfect 5.0.

Your call. Most owners auto-approve replies to 4–5 star reviews and keep manual approval for 3 stars and below. You set the rule; you can change it anytime.

Never. Fake or AI-written reviews violate FTC rules and Google policy and put your whole profile at risk. Every review comes from a real customer; we just make sure they get asked.

No — nobody honest can. Rankings depend on factors including proximity that no vendor controls. What we guarantee is the work: every customer asked, every review answered, profile maintained weekly — the inputs that visibility is built on. Your monthly report shows the outputs.

Yes — job-completion events trigger the request automatically. No CRM? A dead-simple daily option: forward us the day's completed jobs, or text names/numbers to your LeadRing line.

Google is where the buying decision happens, so requests point there by default. We can rotate a portion of requests to other platforms you care about — configured at setup. (Note: Yelp's policies discourage direct review solicitation, so we handle that platform according to its rules.)

No. Free 14-day pilot, then month-to-month, cancel anytime. Your Google profile and reviews are yours — we work in your accounts, not ours, so nothing is held hostage if you leave.

Get started

Find out how you look to a homeowner. Free.

Get your free reputation scan: your reviews, rating, response rate, and profile health scored against your three closest competitors — with the first three things we'd fix, whether you hire us or not. Takes us 48 hours. Takes you one email.

Scan is free with no obligation. We only need your business name and city — nothing to install, no access required.

What you'll get

  • Review count, rating & recency vs. 3 named local competitors
  • Response-rate audit (how many reviews sit unanswered)
  • Google profile completeness score
  • Top-3 fixes, in plain English, in writing